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Category Archives: Aveda

Find Your Inner and Outer Glow

Hair loss and thinning can come from a variety of places, like genetics or childbirth, but it can also be a reaction to breakage from physical damage — AKA the way you treat your hair when you’re styling or even drying it after the shower. Uh oh! Super-tight styles are one of the leading contenders when it comes to breakage, but don’t worry. You don’t have to completely give up your ponytails or braids to save your hair. Aveda Global Educator Bea Carmichael shares five easy ways to minimize breakage in your daily hair routine; you and your hair will be so much happier!

Be extra gentle when your hair is wet. Start the care right away. Don’t pull your hair up into a towel turban or roughly dry it post-shower. Try a microfiber towel or t-shirt and gently squeeze out excess moisture instead. Your hair is vulnerable when it’s wet, so try not to put any extra stress on it.

Reduce heat styling. “Heat puts stress on the hair and can cause breakage if it’s a bit brittle,” Bea says. “When you’re stretching the hair [like with a blowdryer] and changing the texture, it can put stress on the hair and follicle.” If you must heat style, Bea recommends using a minimal routine of a dryer or diffuser on low heat and low speed.

Embrace your natural texture. Think about what your hair wants to do naturally, and try products that are meant to enhance what you already have. “Work with your stylist to get the right products to maximize what you have,” Bea says. “Products can really help, from the right shampoo to styling products.” She loves that the Aveda prep products all help detangle hair, and recommends Damage Remedy Daily Hair Repair, Brilliant Damage Control, Be Curly Style-Prep or Smooth Infusion Style-Prep Smoother.

Take a break from the super-tight ponytails. “The less strain you put on the hair the better,” Bea advises. “Avoid tight ponytails, curlers or braids that put stress on the hair.” Try looser updos and hold them with pins, not hair bands. If you must pony up, try a soft scrunchie or ribbon elastic instead of a tight, traditional pony elastic. Your hair will thank you.

Of course, another way to fight breakage is to begin using Invati Advanced. Our innovative, powerful and 98% naturally-derived* three-step system helps you keep the hair you have longer by exfoliating, conditioning, strengthening and nourishing it from scalp to tip. The secret weapon against breakage? The Thickening Conditioner, which infuses hair with weightless conditioning to help protect your hair from breakage. Use the system once a day, every day and notice less breakage. (*from plants, non-petroleum minerals and water. Learn more at

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Spring has Sprung

We are so excited to introduce the spring makeup collection from Aveda: Solstice Bloom!!

This collection includes four eyeshadow colors: Sun Pebble, Elderberry, Rare Lily, and Night Silk. Aveda is right on-trend with three of the shades in a matte finish. (Sun Pebble, Rare Lily, Night Silk).  We are so so so so SO SO SO SO EXCITED to introduce a beautiful highlighter: Seychelles Sand. Golly, it’s so pretty!! It gives that awesome JLo glow that we know you’ve always wanted

We’ve got five (count ’em, FIVE!!) brand-spanking new lip colors!

Two rehydrating lip glazes: Sheer Flamingo and Sheer Tulip, and three moisturizing lipsticks: Coral Sands, Pinkstone, and Pink Zinnia. All of these lip colors have a minty scent and are super moisturizing!

Hurry in, these are limited edition shades, and they sell out fast! We can NOT wait for Spring and this makeup is helping to usher it in! If you’re in the neighborhood, come stop by and try on some of this gorgeousness for yourself!

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Yoga for the Earth

This past weekend was full of fun! We started out Friday night at Seva Yoga in East Grand Rapids for a yoga flow class led by Melissa Tungl. We had our earth-month candles for sale along with some cash-and-carry makeup and goodies (we still have these for sale at the salon!), Nicole set up a trunk show of Stella and Dot accessories and donated ALL of her proceeds to our cause (The Alliance for the Great Lakes), and Seva generously donated a percentage of their merchandise sales and all of the class donations to The Alliance for the Great Lakes! Thank you, Seva and Nicole!!

On Sunday, we headed over to Lululemon Athletica, where Stacy taught a donation-based yoga class. Our fearless leader, Marielle, gave a short talk about the importance of the Alliance for the Great Lakes at both yoga events. After yoga at Lululemon, their next-door neighbors, Evereve, donated a portion of their sales to our cause. Thank you Stacy, Lululemon, and Evereve!

All together, we were able to raise $904 this weekend for the Alliance for the Great Lakes! We are still collecting donations and pledges through the end of this month to reach our goal, so stop in our salon if you can help out.

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Earth Month Shenanigans

Here at Coiffeteria, we love to give. We give to our guests every day and we also like to give back to our community. Our favorite way to give back is during Earth Month.

We do this because it fits with our mission as an Aveda salon:


All that said, we have some wonderful things going on this month to raise funds for the Alliance for the Great Lakes. This organization’s mission is to conserve and restore the Great Lakes, the world’s largest freshwater resource. We use the water from the Great Lakes every day, which is why this cause is so important to us.

Here are some of the ways you can help us give back:

Flower Crowns (on-going): These are hand-made by our very own stylist, Lori and we are asking a $10+ cash donation, all of which goes to the Alliance for the Great Lakes

Silent Auction (on-going): Several of our staff have created gift baskets full of their favorite products and
services. You can bid on these at the salon through the whole month.

Aveda Light the Way Candles (on-going): One $12 candle will bring clean water to a family of six for six months in
India through Global Greengrants Fund. The candle has a sweet, spicy scent this year with organic ginger and
ginger lily from India. Mmmmm…

Yoga for the Earth at Seva Yoga in Gaslight Village (Friday, April 22 @5:30pm): Donation yoga class with sipping
and shopping before and after. All class proceeds and a percentage of sales will go to the Alliance for the Great

Sunday Social with Stacy at Lululemon Grand Rapids (Sunday, April 24 @11am): Donation yoga class including a short
session on water sustainability with our very own Marielle Shuster!

The Walk for Water (Sunday, May 15 @ 11am): This 4 mile walk around East Grand Rapids is a great way to raise
awareness and funds for the Alliance for the Great Lakes. If you are unable to attend this event, you can make a
pledge for any amount with our receptionists. These donations are tax-deductable.

Wow- we sure have a lot going on in the next few months. We hope you can help us help others by giving to one of these causes or attending an event with us!

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Spring Makeup Trends

The clocks have sprung ahead. The first day of spring has come and gone. Tulips and lilies are popping up. Birds are singing louder every morning (And, sadly, a snowstorm is fast approaching, but we won’t be deterred!). Spring is in the air, and with it comes a desire for change.

An easy way to change it up is with Aveda’s latest makeup collection, Indian Sunset. It just arrived in the salon and we can hardly wait to try all the new colors on you!

Soft, matte eyeshadows are more popular than shimmery ones at the moment (although, there’s always a time and place for shimmer and sparkle). Lip colors are lightening up, but are still just as bold. Using a lip liner is the KEY to a great lip.

Swatches from left to right:

Cherry Nectar Lip Glaze, Rose Dusk Lip Glaze, Spring Rose Lip Pencil, Sheer Clove Lip Color, and Pink Peppertree Lip Color

Don’t be alarmed by the brightness of the Pink Peppertree- it actually goes on more sheer than it looks.

Ask your stylist for her recommendations for you at your next appointment, or stop in any time and our receptionists will help you try on your new spring look!

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